Who Should Use A Targeted Resume
Who Should Use A Targeted Resume – You’ve probably heard that adapting your resume to the specific job significantly improves your chances of getting a job interview.
. And it’s incredibly effective: when done right, you basically leave recruiters with no choice but to sign you up.
Who Should Use A Targeted Resume
That’s why most candidates don’t do this and use disposable resumes that they send everywhere. Ironically, this makes the targeted approach even more effective.
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But first, let’s review what exactly a targeted resume is and why it works so well with recruiters.
A targeted resume is a resume specifically tailored to the job you want. By being tailored to a specific job, targeted resumes are more likely to pass both the manual HR selection process and automated ATS systems designed to filter out irrelevant applications.
But why do focused resumes work so well? Don’t recruiters notice when you try to frame your experience in a certain way?
Go adjust your resume. As mentioned, up to 63% of recruiters prefer candidates with focused resumes.
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On average, each open position attracts between 200 and 300 resumes, and there is no way a recruiter can thoroughly study each candidate’s resume.
Instead, the recruiters will go through all the resumes and select the most relevant ones, filter most of the candidates in just minutes and move only about 10% of the candidates to the next stage.
It’s understandable – you can waste hours if you start adjusting your resume every time you apply for a new job.
Fortunately, we’ve outlined the 3-step process that allows you to effectively study job descriptions and quickly build resume relevance through simple and highly effective changes.
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When you look at job openings, what’s the first thing you look at for requirements, qualifications, or company information?
Don’t stop at the job requirements. Read the company bio, check other vacancies from the same company, and try to get as much information as possible about the company from other sources, e.g. His website, social media or LinkedIn page.
Because the more you know about a company, the more comfortable you’ll feel when tailoring your resume.
For example, studying a number of job vacancies from the same company allows you to see if a company uses a more conservative or casual tone in its listings.
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With this knowledge, you can mimic the tone in certain parts of your resume and score extra points with people who will read it. [More on this in step 3 of this guide]
Note that while Company #2 claims to create fun products, it is actually Company #1 that uses a conversational and direct tone in its openness.
Pro tip: When job descriptions are written in a casual style, it usually means they were written by a founder rather than a recruiter. Mimicking a somewhat casual style may give you an extra boost in case your resume is reviewed by a founder. for example. Instead of the official title “Marketing Manager” you can use “Trust me – white hat SEO knights are still here” Calculate the risks!
Each line of work requires not only certain skills but also thinking. Simply copying words from the job description will not present you as a great developer, designer or sales person.
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Subconsciously or not, recruiters already know what type of candidate they want for the job. You just have to think like them and fill out the profile.
Spending 10-15 minutes researching your target company will save you a lot of time when tailoring resumes and allow you to spot hidden opportunities to catch the recruiter’s attention (more on that in step 3 of this guide).
The experience section is the bread and butter of your resume: most recruiters will look at it right away.
There are two main things to look for when it comes to matching your experience section to the job opening: keywords and workflows.
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Keywords are the essence of the experience section. These are job specific page words and when used properly they can instantly increase the relevance of your resume.
To identify keywords simply think of the most generic job description ever, then identify which keywords make your job description more targeted to experienced professionals.
The job description has keywords. Identify them and make sure your experience section contains a good portion of them.
Example: Here is a sales manager job description taken from Indeed. Let’s identify the keywords that make this job posting sales specific.
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Bonus: By adding some of the keywords from the job description to our resumes we also get a higher chance of getting through automated ATS filtering systems.
The next critical element in our experience section is workflows, meaning what exactly you did in your previous jobs.
Some candidates simply copy workflows from the job description with minimal modification. This is a huge no-no: your resume immediately becomes cheesy and fake.
Instead, use your target job description as inspiration and write your workflows for impact using this formula:
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Don’t forget to include previously identified keywords. Below are some of the workflows we created for the mentioned Sales Manager role:
Tip: For some roles, such as technology, a skill section is just as important as an experience section. Be sure to study the company’s technology stack and list the most relevant technical skills you have first.
See how you can grab recruiters’ attention, direct their attention, and easily check if your resume passes robot filters.
The headline is a short sentence at the top of your resume that can make all the difference when it comes to creating a winning resume at work.
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Due to its unique position at the top of your resume, the title creates a kind of “halo” effect for the rest of your resume and helps recruiters perceive you in a certain way.
Recruiters scan your resume from top to bottom and left to right. By reorganizing resume sections in a certain way, you can control how recruiters will scan your resume.
For example, when you don’t have much experience in the field or applying for an internship, you can easily put the “Education” and “Projects” section before the “Experience” section.
This way you score extra points with recruiters before they even start to think you don’t have enough experience.
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And if you think your soft skills will give you an edge over other candidates for an analyst role, why not make this section just like Julian at PwC did:
Consider putting “technical skills” before “soft skills” for technology roles and “soft skills” before “education” for sales roles.
These changes can be made on the fly and you will still have control over the section you want recruiters to see first.
Why take your luck with automated HR filters when you can do the scanning yourself and see if your resume doesn’t get rejected by a robot?
How To Write A Targeted Resume: Tips And Example
Use our free resume scanner that will check your resume against your job description and tell you if you need to improve anything.
Let’s go through all the steps again and create a focused resume that fits the target job perfectly.
Here’s an example of how Louis quickly tailored his resume for the executive marketing position using Resume Builder:
A focused resume writing process consists of three main parts: researching the company and the position you are applying for, tailoring the experience and skills section, and directing the recruiter’s attention by rearranging sections and applying additional formatting.
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A focused resume doesn’t give you an edge when it becomes too obvious that you just used a job description to fill in parts of your resume. Instead, you should identify keywords that are the essence of the job description, get inspiration from the job description, and use keywords to add relevance to your past work experiences.
To save you time writing a targeted resume for each new job you apply for, follow the three-step approach to quickly match parts of your resume to the job: research, outline, and match. All steps are covered in detail in our guide “Focused Resume: 3 Steps to Landing Your Dream Job”. The more you follow the approach the faster you will adjust your resume every time.
Cal is a resume expert @ . He frequently publishes blog posts around writing resumes, cover letters, and applying for jobs. Kal also runs a career accelerator for young graduates.
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