Resume Writing Side Hustle
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Hello everyone! My name is Alex Benjamin, founder of Recruiter Written. We are a resume and LinkedIn writing service that gives our customers an extraordinary advantage in the job market.
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Resume Writing Side Hustle
As a recruiter with 13 years of experience selling candidates to hiring managers, Recruiter Written combines HR industry best practices, keyword optimization and a collaborative approach to create a compelling story that highlights our client’s value in the job market.
How To Write A Resume
In addition, we now offer personal job search coaching services (covering topics from search strategies and applications to interview preparation to offer negotiation) as well as employer services, such as job description writing, phone interview forms and reference checking. Questionnaires.
In your one, Recruiter Written has supported more than 100 clients, from administrative assistants to C-level executives, and they are on target to support about 250 clients in the second year.
Supporting the pharmaceutical industry for the past 13 years has taught me several lessons. First, hiring is cyclical and it’s better to passively look for a new position while things are going well, rather than waiting until you’re unhappy, or even worse, fired. Second, being highly educated and well compensated does not necessarily provide strong resume writing skills.
As a recruiter, the average job opening I support requires at least five years of a very specific set of skills and pays over $100,000+ (some over $300,000). After reviewing hundreds of thousands of resumes, it was abundantly clear that writing a resume is a unique skill that most people don’t necessarily possess. Year after year, talking to insanely talented people whose resumes were mediocre at best was motivation enough to start researching the process of starting my own company.
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The main challenge was that working full time along with helping my wife raise our two young daughters didn’t leave much time for extra effort. Creating a side hustle that allowed for flexible hours (nights and weekends) was a must!
The job market is cyclical and when my work started to slow down today, it was the perfect time to get the ball rolling!
The beautiful thing about starting a service-based company was that I knew what services to offer. Since I knew the “what”, the next step was to focus on the “how”. I knew I needed to create a process that was repeatable, customizable and could support all industries and roles. Over the course of several weeks, I created numerous workflows, client interview forms, resume worksheets, pricing tables, questionnaires, and other supporting documents. CV templates were created and categorized as well as checklists to prepare for the launch.
It took about five weeks to get our first client, but we ended up booking a total of $1600 that month.
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I guess if you’re reading this, we share something in common: we like to do our research. Some books I have found valuable in the startup process include,
Side Hustle: From Idea to Income in 27 Days and The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
By Chris Guillebeau as well as The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferris.
To create Recruiter Written, the shortlist was short indeed. This included establishing the company as a legal entity, creating a website, collecting payments and marketing. In short, the process was easy and cheap, costing around $600. The initial investment included the establishment of all legal matters (establishing an LLC was extremely easy and I did not find it necessary to hire a lawyer or an accountant), ordering a P.O. box, marketing materials and the creation of the websites (including the domain, the storage and the email).
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The most complicated part of the process, without a doubt, was setting up the website. To be fair, this is the first site I’ve ever created from scratch. I’ve helped develop site skeletons and content in the past, but nothing from a programming perspective and nothing from concept to launch. The most time-consuming task was content creation. I wanted to create a website that was aesthetically pleasing, easy to navigate and would offer readers value outside of ordering our services (including resume tips and our blog).
Once we launched, the next hurdle was getting visitors to the new site. A DIY SEO class helped quite a bit, but we also needed to start knocking on doors and driving more traffic. After all, we asked customers to order a $200 service without knowing anything about us. Since I was trying to run the business on a minimal budget, instead of using Google AdWords I decided to try free marketing methods. I used a mixture of my LinkedIn network (which at the time had around 16,000 connections and is now nearing a maximum of 30,000) and free mass mailing platforms (including Mailjet and a trial of Mail Chimp). To increase our inbound links, I set up our social media pages, responded to Reddit posts, and most importantly, was a regular commenter on HARO (Help a Reporter Out).
To test the process, I helped a friend who was unemployed at the time and created his resume for free in exchange for his recommendation. I’m sure it was a coincidence, but after being out of work for over six months, he ended up getting the first job he applied for using the new and improved resume. I give him all the credit but hope the resume helped at least a little.
Running metrics is standard practice in the recruiting industry, so it was only natural that I started tracking the origin of our business from day one.
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I’m sure you’re all wondering where we see the best results. The answer is quite simple, referrals, referrals, and more referrals.
. Around four to five months after our launch, I came across one of HARO’s daily emails and discovered that Chris was looking to interview fellow Side Hustlers, so I jumped at the chance. He put together an excellent chapter that to this day still brings in new clients regularly.
Overall, every marketing avenue has generated customers, including email marketing, LinkedIn direct marketing campaigns, and online forum presence.
Even handing out business cards and putting a magnet on the car brought customers. But, I’m sure you’re all wondering where we see the best results. The answer is quite simple, referrals, referrals, and more referrals.
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It is a humbling compliment that about half of all new business comes from referrals. I take this as a sign that we provide high quality documents that positively impact our client’s lives. It’s not uncommon to finish one of our clients’ resumes to have their spouse, colleague, friend or even an acquaintance of an acquaintance contact them the following week. The referral business has grown so much that other marketing efforts are on hold.
Also, I like to keep in touch with existing customers, not sell anything, but just check in to see how they are doing. Quite a bit of business comes from updating resumes or LinkedIn profiles after our clients move to a new role. Since a simple update is much less intensive, special pricing is offered. It is much cheaper and more efficient to maintain a resume, or to update LinkedIn regularly than to start from scratch, a much easier task once both are in excellent condition.
When starting a business, the original goal was to reach the $2,000 per month mark while spending 5-10 hours per week in total (marketing, accounting, writing, etc.), which has been consistently hit since the fifth month. I haven’t paid for any marketing yet and I’ve been as busy as I’d like to be.
Remember, I enjoy recruiting. In fact, part of Recruiter Written’s “special sauce” is that all documents are written by someone active in the staffing industry. Recruitment trends change rapidly so there is a big advantage in having expert knowledge of the best practices, the latest and greatest tips and tricks on how to attract human resources and hiring managers.
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As mentioned earlier, the operating cost was just over $600. The annual cost is under $250 (website, email and mailbox maintenance) or $20 per month. Credit card processing fees are 3% + .$30 per transaction. All this brings the average gross profit to around $1940 per month.
For now, I am happy with the sales numbers and plan to maintain the status quo. I can accommodate a 50% increase in investment in time before I need to hire another part-time writer. Any writer who gets hired will also be a recruiter because I really feel the need to work with others who are “in the weeds”
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